My Role
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Collaborated with Lead Designer Brenda Hawley, Character Artist Shawn Boyles, and Creative Director Devin Wakefield to ideate characters and refine character details.
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Selected Pantones and created color layouts, highlights,and shading for characters, patterns, and environments.
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Designed layouts for a range of products, including black and rainbow leggings, a nightgown, notepad, blanket, lunchbox, and keychains.
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Prepared detailed tech packs for manufacturers, including specifications, color callouts, and layout guides to ensure accurate production.
Analytics
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61% increase in A For Adley Merch sales from the previous year
-
224% increase in store visitors from the previous year
A For Adley
Back to School
Goal
A For Adley is a beloved kids' YouTube channel with over 7 million subscribers, built around imagination, learning, and fun. With such a passionate fan base, the goal was to design merchandise that not only resonates with Adley and her audience but also sparks nostalgia for parents through inspiration drawn from Lisa Frank. Each piece was thoughtfully designed to reflect Adley’s adventures and her extended universes including Spacestation Animation and G For Gaming.
Our design strategy was shaped by a simple question we often asked ourselves: "What's your favorite part?" This question helped us view our work through the eyes of our target audience, the children who love A For Adley. By focusing on standout details like fun easter egg characters, exaggerated expressions, bright colors, and unique layouts, we aimed to create designs filled with elements that kids could connect with and pick as their own favorite part of each piece.
My Role
-
Collaborated with Lead Designer Brenda Hawley, Character Artist Shawn Boyles, and Creative Director Devin Wakefield to ideate characters and refine character details.
-
Selected Pantones and created color layouts, highlights,
and shading for characters, patterns, and environments.
-
Designed layouts for a range of products, including black and rainbow leggings, a nightgown, notepad, blanket, lunchbox, and keychains.
-
Prepared detailed tech packs for manufacturers, including specifications, color callouts, and layout guides to ensure accurate production.
Analytics
-
61% increase in A For Adley Merch sales from the previous year
-
224% increase in store visitors from the previous year
