Halo Championship Series Salt Lake City Major 2024

Goal

Working alongside Airlock and Spacestation Gaming, we had one clear goal: make the HCS Salt Lake City Major even bigger and better than last year. For those unfamiliar, this is one of four Major tournaments in the U.S. for the Halo Championship Series, and it's a cornerstone event for the franchise and its fans.

After the overwhelmingly positive response to the 2023 Global Invitational, we knew expectations were high. So we scaled up in a big way. This year’s event took place in Hall 5 of the Salt Palace, giving us over 130,000 square feet to work with compared to last year’s 22,000. That extra space allowed us to go all out, with a 360 photo booth, pop-up tattoo parlor, carnival games, scavenger hunts, an RC Warthog racetrack, a full arcade with more than 20 games, merchandise booths, a VIP lounge, caster booth, casual tournament area, and of course, the main stage.

Every part of the event was crafted with intention. My creative team and I transformed the space with a Blade Runner-inspired cyberpunk theme and tucked in Halo Easter eggs wherever we could, making it a truly immersive experience for fans. The response was incredible, and the event was widely praised as one of the best Halo tournaments to date.

Event Analytics

1200+ attendees
2,000,000+ impressions
1,500,000 views on Twitch
30,000 peak concurrent viewers

My Role

I collaborated closely with Creative Director Devin Wakefield, Lead Designer Brenda Hawley, Senior Graphic Designer Trent Miller, Graphic Designer Spencer Stirling, and Web Designer Chase Murphy to develop moodboards, style sheets, event activations, merchandise concepts, and overall event collateral. Throughout the process, I played a key role in shaping the visual identity and creative execution of the event.
I designed the branding and visual identity for the Banished Ink Temporary Tattoo Parlor, and also worked on-site to bring that activation to life for attendees.
I created several pieces of Halo-inspired merchandise for Spacestation Gaming, blending lore elements with streetwear appeal to resonate with fans and players alike.
To support the event's cyberpunk aesthetic, I designed custom neon signs based on Halo lore, which were projection mapped throughout the venue to create an immersive, story-driven environment.
I created a series of lore-inspired foam-core posters that were placed throughout the venue, reinforcing the event theme and deepening the fan experience.
I prepared detailed tech packs for manufacturers, including specs, layout guides, and color callouts to ensure precision and quality during production.
Beyond design, I also assisted with event space planning and on-site setup, helping bring the creative vision to life from concept to execution.

My Role

I collaborated closely with Creative Director Devin Wakefield, Lead Designer Brenda Hawley, Senior Graphic Designer Trent Miller, Graphic Designer Spencer Stirling, and Web Designer Chase Murphy to develop moodboards, style sheets, event activations, merchandise concepts, and overall event collateral. Throughout the process, I played a key role in shaping the visual identity and creative execution of the event.
I designed the branding and visual identity for the Banished Ink Temporary Tattoo Parlor, and also worked on-site to bring that activation to life for attendees.
I created several pieces of Halo-inspired merchandise for Spacestation Gaming, blending lore elements with streetwear appeal to resonate with fans and players alike.
To support the event's cyberpunk aesthetic, I designed custom neon signs based on Halo lore, which were projection mapped throughout the venue to create an immersive, story-driven environment.
I created a series of lore-inspired foam-core posters that were placed throughout the venue, reinforcing the event theme and deepening the fan experience.
I prepared detailed tech packs for manufacturers, including specs, layout guides, and color callouts to ensure precision and quality during production.
Beyond design, I also assisted with event space planning and on-site setup, helping bring the creative vision to life from concept to execution.

Halo Championship Series Salt Lake City Major 2024

Goal

Working alongside Airlock and Spacestation Gaming, we had one clear goal: make the HCS Salt Lake City Major even bigger and better than last year. For those unfamiliar, this is one of four Major tournaments in the U.S. for the Halo Championship Series, and it's a cornerstone event for the franchise and its fans.

After the overwhelmingly positive response to the 2023 Global Invitational, we knew expectations were high. So we scaled up in a big way. This year’s event took place in Hall 5 of the Salt Palace, giving us over 130,000 square feet to work with compared to last year’s 22,000. That extra space allowed us to go all out, with a 360 photo booth, pop-up tattoo parlor, carnival games, scavenger hunts, an RC Warthog racetrack, a full arcade with more than 20 games, merchandise booths, a VIP lounge, caster booth, casual tournament area, and of course, the main stage.

Every part of the event was crafted with intention. My creative team and I transformed the space with a Blade Runner-inspired cyberpunk theme and tucked in Halo Easter eggs wherever we could, making it a truly immersive experience for fans. The response was incredible, and the event was widely praised as one of the best Halo tournaments to date.

Event Analytics

1200+ attendees
2,000,000+ impressions
1,500,000 views on Twitch
30,000 peak concurrent viewers

My Role

I collaborated closely with Creative Director Devin Wakefield, Lead Designer Brenda Hawley, Senior Graphic Designer Trent Miller, Graphic Designer Spencer Stirling, and Web Designer Chase Murphy to develop moodboards, style sheets, event activations, merchandise concepts, and overall event collateral. Throughout the process, I played a key role in shaping the visual identity and creative execution of the event.
I designed the branding and visual identity for the Banished Ink Temporary Tattoo Parlor, and also worked on-site to bring that activation to life for attendees.
I created several pieces of Halo-inspired merchandise for Spacestation Gaming, blending lore elements with streetwear appeal to resonate with fans and players alike.
To support the event's cyberpunk aesthetic, I designed custom neon signs based on Halo lore, which were projection mapped throughout the venue to create an immersive, story-driven environment.
I created a series of lore-inspired foam-core posters that were placed throughout the venue, reinforcing the event theme and deepening the fan experience.
I prepared detailed tech packs for manufacturers, including specs, layout guides, and color callouts to ensure precision and quality during production.
Beyond design, I also assisted with event space planning and on-site setup, helping bring the creative vision to life from concept to execution.