My Role
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Collaborated with Lead Designer Brenda Hawley, Character Artist Shawn Boyles, and Creative Director Devin Wakefield to ideate characters and refine character details.
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Selected Pantones and created color layouts, highlights,and shading for characters, patterns, and environments.
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Designed layouts for a range of products, including black and rainbow leggings, a nightgown, notepad, blanket, lunchbox, and keychains.
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Prepared detailed tech packs for manufacturers, including specifications, color callouts, and layout guides to ensure accurate production.
Logos
Process
Below is a selection of logos I’ve designed between 2019 and 2025. These projects cover a wide range of functional needs, from traditional and versatile lockups to maximalist, illustrative designs and brand extensions for sister companies.
My logo design process always begins with a clear understanding of the company's goals by identifying use cases, functional requirements, and the brand voice to ensure each logo is both strategic and distinctive. From there, I conduct research into the target audience and competitive landscape, followed by multiple rounds of sketching and low-fidelity exploration to find the strongest layout and structure. This leads into high-fidelity development, where I refine unique details and visual elements. The final stage includes polished deliverables and packaged assets, with client collaboration and feedback integrated throughout every step of the process.
About
A4 - a sister brand to A For Adley, created to grow with Adley and connect with a pre-teen audience.
Noetic Realms - a new game development comapny centered around Virtual Reality games.
Spacestation Investments Summit - an event held yearly at the Spacestation hosting over 100 all-star founders and funders from around the world.
Agri-Risk Solutions - a crop insurance agency focused on leveraging cutting-edge technology to support the farming community.
HCS Global Invitational SLC - a Halo esports gaming event hosted by Spacestation Gaming in Salt Lake City in 2023.
Cookies, Etc. - handmade, freshly baked cookies in Iowa. They ship locally and nationally and are famous for their cookie ATMs.
Banished Ink - a fake tattoo studio brand designed for a cyberpunk inspired temporary tattoo booth at the HCS Salt Lake City Major in 2024.
Shadow Creek Pediatric Dentistry - a dental clinic dedicated to providing exceptional care for children of all backgrounds.
DSM Jewel Event Center - a sister of the Step into Swing brand, designed to reflect existing branding but have its own unique identity.
Logos
Process
Below is a selection of logos I’ve designed between 2019 and 2025. These projects cover a wide range of functional needs, from traditional and versatile lockups to maximalist, illustrative designs and brand extensions for sister companies.
My logo design process always begins with a clear understanding of the company's goals by identifying use cases, functional requirements, and the brand voice to ensure each logo is both strategic and distinctive. From there, I conduct research into the target audience and competitive landscape, followed by multiple rounds of sketching and low-fidelity exploration to find the strongest layout and structure. This leads into high-fidelity development, where I refine unique details and visual elements. The final stage includes polished deliverables and packaged assets, with client collaboration and feedback integrated throughout every step of the process.
About
A4 - a sister brand to A For Adley, created to grow with Adley and
connect with a pre-teen audience.
Noetic Realms - a new game development comapny centered around Virtual Reality games.
Spacestation Investments Summit - an event held yearly at the Spacestation hosting over 100 all-star founders and funders from around the world.
Agri-Risk Solutions - a crop insurance agency focused on leveraging cutting-edge technology to support the farming community.
HCS Global Invitational SLC - a Halo esports gaming event hosted by Spacestation Gaming in Salt Lake City in 2023.
Cookies, Etc. - handmade, freshly baked cookies in Iowa. They ship
locally and nationally and are famous for their cookie ATMs.
Banished Ink - a fake tattoo studio brand designed for a cyberpunk
inspired temporary tattoo booth at the HCS Salt Lake City Major in 2024.
Shadow Creek Pediatric Dentistry - a dental clinic dedicated to
providing exceptional care for children of all backgrounds.
DSM Jewel Event Center - a sister of the Step into Swing brand, designed
to reflect existing branding but have its own unique identity.
About
A4 - a sister brand to A For Adley, created to grow with Adley and connect with a pre-teen audience.
Noetic Realms - a new game development comapny centered around Virtual Reality games.
Spacestation Investments Summit - an event held yearly at the Spacestation hosting over 100 all-star founders and funders from around the world.
Agri-Risk Solutions - a crop insurance agency focused on leveraging cutting-edge technology to support the farming community.
HCS Global Invitational SLC - a Halo esports gaming event hosted by Spacestation Gaming in Salt Lake City in 2023.
Cookies, Etc. - handmade, freshly baked cookies in Iowa. They ship locally and nationally and are famous for their cookie ATMs.
Banished Ink - a fake tattoo studio brand designed for a cyberpunk inspired temporary tattoo booth at the HCS Salt Lake City Major in 2024.
Shadow Creek Pediatric Dentistry - a dental clinic dedicated to providing exceptional care for children of all backgrounds.
DSM Jewel Event Center - a sister of the Step into Swing brand, designed to reflect existing branding but have its own unique identity.
Logos
Process
Below is a selection of logos I’ve designed between 2019 and 2025. These projects cover a wide range of functional needs, from traditional and versatile lockups to maximalist, illustrative designs and brand extensions for sister companies.
My logo design process always begins with a clear understanding of the company's goals by identifying use cases, functional requirements, and the brand voice to ensure each logo is both strategic and distinctive. From there, I conduct research into the target audience and competitive landscape, followed by multiple rounds of sketching and low-fidelity exploration to find the strongest layout and structure. This leads into high-fidelity development, where I refine unique details and visual elements. The final stage includes polished deliverables and packaged assets, with client collaboration and feedback integrated throughout every step of the process.
My Role
-
Collaborated with Lead Designer Brenda Hawley, Character Artist Shawn Boyles, and Creative Director Devin Wakefield to ideate characters and refine character details.
-
Selected Pantones and created color layouts, highlights,
and shading for characters, patterns, and environments.
-
Designed layouts for a range of products, including black and rainbow leggings, a nightgown, notepad, blanket, lunchbox, and keychains.
-
Prepared detailed tech packs for manufacturers, including specifications, color callouts, and layout guides to ensure accurate production.
Analytics
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61% increase in A For Adley Merch sales from the previous year
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224% increase in store visitors from the previous year
