My Role
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Led the creation of foundational coin designs and partnered with manufacturers to establish production standards.
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Designed and delivered ~80 unique coin projects, overseeing the full creative process from concept to final product.
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Prepared detailed tech packs for manufacturers, including specs, layout guides, and micrometer depth callouts to ensure precision and quality during production.
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Trained, directed, and managed graphic design colleagues how to design and prepare coins.
Analytics
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61% increase in A For Adley Merch sales from the previous year
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224% increase in store visitors from the previous year
Spacestation Investments Challenge Coins
Goal
Spacestation Investments is an angel investing firm operating under the parent company, Spacestation, with a portfolio focused on food and beverage, fintech, beauty, and biotech.
The goal of this project was to create a challenger coin representing every single one company in Spacestation Investments' portfolio. The only way to receive one of these coins is if you invested in one of the portfolio companies, so we wanted the coins to feel like a cool, but exclusive item. Measuring 1.5 inches in diameter, the coin features a brushed gold finish with dark inlays, designed to evoke a sense of subtle, modern luxury. I designed the coins to be inspired by the companies' individual branding with added creative touches. And to keep Spacestation Investments brand continuity consistent - each coin also features the same Spacestation Investments branded backside. Over 120 (and still counting) unique coins have been created.
My Role
-
Led the creation of foundational coin designs and partnered with manufacturers to establish production standards.
-
Designed and delivered ~80 unique coin projects, overseeing the full creative process from concept to final product.
-
Prepared detailed tech packs for manufacturers, including specs, layout guides, and micrometer depth callouts to ensure precision and quality during production.
-
Trained, directed, and managed graphic design colleagues how to design and prepare coins.
